Nordic Muse is an own-label jewellery and branded Nordic lifestyle collective established in Manchester who is just about to open a pop-up store at Hatch.
With a dedication to good design, Nordic Muse is clean-lined, contemporary and decidedly Nordic. The jewellery collection features minimalist necklaces, stacked rings and geometric pieces.
A simple and refined collection, contrasting shapes and textures add detail with a timeless finish is the general vibe. Nordic Muse jewellery is inspired by the calm and simplicity of Scandinavian design.
Nordic Muse also stocks homeware. The home-living collective is a growing portfolio of leading design-led Nordic Brands with a focus on creating a common thread throughout the collection while incorporating the trends of the time.
The vision of Nordic Muse is to build a brand that reflects Nordic simplicity, good craftsmanship and high-quality design.
With an increased emphasis on digital media and e-commerce, the shopping experience is increasingly lacking a personal touch according to Nordic Muse owner Jenny. Face-to-face interaction is significant to her, and she tells us she takes a sense of pride in this form of communication- something which will be at the forefront of the Hatch store.
Having a residency with Hatch is the final pillar for the business alongside e-commerce, wholesale, and weekly Artisan market features. For Nordic Muse, this is the best form of communication because the consumer can touch and view the actual products to scale and get to chat with Jenny to get a sense of who she is and what her brand is about.
Nordic Muse focuses heavily on building ranges and bringing the whole story together through the scandi, designed-led branding and overall presentation of the beautiful little store.
Jenny told us that she is excited for her residency at Hatch, she said ‘Nordic Muse is growing rapidly, and for me, 2018 is about expanding my range with a focus on new product categories – my residency at Hatch has enabled me to move towards that next phase.’
Nordic Muse is opening at Hatch Saturday 23rd June.
Hatch, Oxford Road, Manchester, M1 7ED