An Immersive & Multi-Sensory Van Gogh Experience is coming to Manchester this Autumn

Venture into the legendary artist’s world with a beautifully curated, immersive experience...

By Manchester's Finest | Last updated 12 October 2021

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A state-of-the-art immersive gallery and multi-sensory experience is coming to MediaCity in October, examining the life and works of seminal Dutch artist – Vincent Van Gogh.

VAN GOGH ALIVE is officially “the world’s most visited immersive, multi-sensory experience”, having welcomed over 8 MILLION visitors in 70 cities around the world, including its most recent sell-out runs in London and Birmingam.

The Sunday Times called the experience “glorious, stunning, but also very moving”, allowing you to experience the artist like never before. This blockbuster multi-sensory experience completely immerses you in the life and work of Vincent van Gogh as you travel through periods of his life that defined him as an artist.

Experience over 3,000 images from the artist that are spectacularly presented with stunning detail, including iconic works like Starry Night, Sunflowers and lesser-known paintings that were inspired by his love of Japanese woodprints.

State-of-the-art SENSORY4™ immersive gallery technology immaculately displays Van Gogh’s work in a kaleidoscope of colour, alongside an evocative classical score delivered through a high-fidelity 3D sound system. The combination of sound, visuals and aromas of Provence will give visitors “the sensation of walking right into his paintings as if they are living and breathing.”

Van Gogh Alive will also feature an interpretive area where you can learn more about Van Gogh’s life and works as well as interactive art stations where you can create your own art with the help of expert video tutorials.

Visitors can create their own souvenirs within a life-sized walk-in representation of Van Gogh’s ‘Bedroom in Arles’ painting and the iconic ‘Sunflower selfie room’ – a 360° mirrored room complete with hundreds of sunflowers that has delighted Instagram feeds the world over. Create your own modern masterpiece in theses spectacular rooms and share your images using #VanGoghAliveMediaCity.

Van Gogh Alive is supporting The Christie charity and using the experience as a platform to help raise vital funds to continue its incredible work leading the way for cancer care, research, and education. Visitors to the exhibition will have the opportunity to make a donation to The Christie charity when either purchasing tickets or while at the exhibition.

Bruce Peterson, Owner of Grande Experiences, said: “After mesmerising a global audience of over 8 million people and selling-out cities all over the world, including Rome, Sydney and of course our most recent location at Kensington Gardens in London, we’re incredibly excited to be bringing Van Gogh Alive to MediaCityUK. ”

“This is an unforgettable cultural experience for all the family.”

Paul Dennett, Salford City Mayor, said: “It’s wonderful to be welcoming such an impactful art experience as Van Gogh Alive to Salford’s MediaCityUK. Communities have really missed experiencing arts and entertainment, with the hospitality and creative industries being amongst the hardest hit from the impacts of Covid-19, so it is brilliant to be seeing the creative industries launching new and innovative experiences for all to enjoy within a safe framework. I look forward to being transported into the fascinating world of Van Gogh.”

Tickets will go on sale at 9am on Thursday 22nd July priced from £22.00 for adults and £15.00 for children, with concessions and school group discounts available.


Van Gogh Alive

Dates: 22nd October 2021 – 23rd January 2022
Cost: Adults £22, Children £15
Venue: MediaCityUK

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