The Emirates FA Cup has partnered with Manchester-based streetwear label Gramm to create an exclusive kit collaboration. The kit is inspired by the local community that has shaped Gramm’s contributions to UK streetwear and the influence of the beautiful game on its journey.
Gramm has assembled a starting squad of 11 star players to showcase the kit, championing the designers, creators, friends and family who’ve been pivotal to the brand’s success.
Gramm is now synonymous with the cutting edge of music and style culture in the city. The label sponsors its own local football team, holds a DJ residency on the coveted RinseFM and promotes HABITAT, a weekly club night that provides a crucial congregation space for the community that sits at the heart of everything it does.
In the video below, AK, the owner and founder of Gramm, talks about his brand’s ethos, which is “not to wait for someone else to change the game, but to change it yourself.” He explains that as a creative, it’s about having ideas and getting them out there, and that he represents the people of Manchester who just want to be themselves.
With EFAC Presents, the Emirates FA Cup continues to embrace the future of football while also celebrating its rich heritage. Its partnership with Gramm, one of the most exciting streetwear brands to come out of Manchester, shows it’s staying bang up to date when it comes to style.