A collaboration between a clothing brand and brewery is always a good idea, mainly because the outcome usually ends with beer and new clobber – two of my favourite things.
And Manchester Union Lager has done just this with Hikerdelic, as the two brands have come together to create their very own post hike beer. GORP, which translates to ‘Good Old Raisins & Peanuts’ is a no-nonsense subculture within the hiking and walking community. The beer removes the peanuts to add pilsner for the ultimate refreshing beverage.
Tomorrow (Wednesday 7th September) they’ll be launching GORP at Common in the Northern Quarter and the first 50 people in with a ticket from Skiddle get a free can and a free slice of Nell’s pizza.
As well as the beer, the collaboration includes a merchandised range of t-shirts, mugs and pin badges, which will also be available at the launch. The can label has been illustrated by Daren Newman, a celebrated locally-based illustrator.
Manchester Union’s Jamie Scahill said: “We floated the idea of a beer with Hikerdelic a few years ago when they hosted a party at the brewery, so we’re delighted for the world to try it. This is the perfect partnership with one of my favourite clothing brands and Manchester’s only craft lager brewery.”
Mark Smith from Hikerdelic furthered: “After the last couple of years, the importance of real life things has definitely grown. With social media we can interact with our followers but a real product enjoyed in real life can’t really be beaten. Working with Jamie and Will has been great and we’re looking forward to getting something a little different to our clothing out there.”
Hikerdelic is a Manchester based clothing brand that combines a love for the outdoors lifestyle with high quality, well-designed clothing made to last. The brand’s motto is ‘where the peak meets the precinct, unifying the two worlds of rambling and raving’. Channelling the spirit of Colorado in the 60s, it crosses the streams with the late 80s acid house movement and finds the perfect position between indoor shopping centres and outdoor pursuits, between outdoor raves and underground caves.
The limited edition lager and merchandise will be on sale on Manchester Union Lager’s web shop from 11am on Thursday 8th September.
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Manchester Union Lager and Hikerdelic’s GORP Pilsner Launch
Date: Wednesday 7th September
Time: 6pm – 10pm
Venue: Common
Price: FREE
