Embrace at Odeon

Powerful documentary explores rise in body image issues and Brumfitt’s own global media storm.

By Lee Isherwood | 17 August 2017

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Demand.Film and ODEON have announced the exclusive UK release of EMBRACE, Taryn Brumfitt’s powerful documentary which tells the story of how she found herself at the centre of media storm after posting a candid ‘before and after’ photo online that ignited a worldwide frenzy and saw the image viewed over 100 million times.

Despite being happily married and successfully juggling motherhood while running a thriving business, Taryn was privately struggling with crippling body image issues. She contemplated drastic action, including plastic surgery, before deciding that she needed to achieve the perfect body, taking up dedicated gym training and entering bodybuilding competitions.

However, even after attaining impressive abs and the supposed elusive bikini body, she was still unhappy. So she allowed her body to return to its natural shape and then took to Facebook to spread her message, posting the image that would soon be shared around the world. In the aftermath she received over 7,000 emails from women around the world wishing to share their personal stories of body image issues.

EMBRACE is told from Taryn’s point of view as she travels the globe to explore the alarming rise in body image issues seen in people of all body types, speaking to well-known personalities including Ricki Lake, Harnaam Kaur, Amanda de Cadenet, Jeffrey Madoff, Dr. Linda Bacon and Mia Freedman, experts and everyday women, as well as having her scrutinized by a cosmetic surgeon and walking one of Europe’s most prestigious red carpets to see first-hand the pressures celebrities face. The film looks at the origins of Taryn’s Body Image Movement, a positive crusade founded on the belief that everyone has the right to embrace and love their body on their own terms.

Taryn says “I felt really compelled to make the film because so many people had reached out to me. When I read those 7000 emails it wasn’t just females from 35 to 45 years of age that wrote to me – it was people from all walks of life sharing their stories of body image issues. This isn’t a fluffy, body image piece that gets tacked on to the end of a news segment, this is an issue that’s affecting millions of people every single day.”

The film comes to the UK on the back of sell-out international releases and widespread acclaim, with the trailer having been viewed 1.1 million times in the UK alone. It will be available via cinema on demand platform Demand.Film, who have partnered with ODEON to democratise cinema and enable audiences to demand the films they want to see at their local cinema.

To see this film come to Manchester please reserve your tickets via this link:
Monday 4th September
7pm-Odeon Cinema Trafford Centre.