Fancy adding a bit of vintage Chanel, some 80s Stone Island or a jacket as worn by Pharrell to your wardrobe? Selfridges has launched Worn Again, a series of shopping experiences that aim to be good for the planet while also being as thrilling as buying new. It’s the antithesis of fast fashion and we are here for it.
Aiming to “keep products in circulation for longer” and give people an alternative to buying new. Worn Again is a series of pop ups as part of Selfridges’ existing ‘Reselfridges’ concept – a “resale, rental, repair, refill and recycle ecosystem”. The upmarket store’s ambition is that 45% of transactions will come from circular products and services by 2030 through the scheme.
With the future of fashion in flux, this series of “buzz-worthy retail experiences” taking place between April and August this year aim to show us what fashion forward really means.
Products will be available at London, Manchester (Trafford and Exchange Square) and Birmingham Selfridges stores and at Selfridges.com. The Manchester stores will also offer a series of swap shops and host “upcyclists in residence” events. There will also be permanent subscription and rent to buy services.
Worn Again pop ups:
The Edit by Reselfridges – 20 April – 30 July 2023 – Manchester Exchange and Trafford.
Designed with Liverpool-based architects Mutt, The Edit offers a new way to shop secondhand, with a focus on Selfridges unique curation, environment and expert service. Dedicated spaces at both Trafford and Exchange stores will house fashion products chosen by Selfridges buyers and sourced exclusively by Reselfridges’ global network of resellers and archivists.
Coachtopia – 1 June – 2 July
Coachtopia is a new sub-brand from Coach focused on “circular craft”. It aims to reduce the creation of new materials by crafting with waste that is reincarnated into desirable new items . The pop-up will also showcase Coachtopia’s Ergo bags -, a reimagined 90s silhouette from Coach’s archives made from either Upcrafted or Coachtopia leather and at least 48% recycled or repurposed materials – only available in the UK at Selfridges
Permanent circular shopping experiences:
Reselfridges accessories edit
The Reselfrdiges edit is a new addition to the Trafford store and includes pre-owned accessory items from some of the biggest names in fashion – such as Chanel, Dior and Fendi.
We are Cow, continues from April – Upper Level – Manchester Trafford
A guru of retro style and the UK’s number one vintage store, We Are Cow, continues its residence at Manchester Trafford. We Are Cow’s handpicked items of preloved fashion are ethically sourced from around the world and feature unique finds and iconic brands range from the 60s right through to the 00 including branded, reworked, and vintage sportswear.
Kids Collective, continues at Manchester Trafford
Pre-loved baby and kids’ luxury brand, Kidswear Collective, continues its permanent residence in Trafford, stocking pre-loved luxury and designer items for babies and kids including clothing, footwear and accessories. The brand was created in response to parents’ desire to shop in a more sustainable way, and will feature accessories and clothing from the likes of Dior, Burberry and Fendi.
Sneakers ER, continues at Manchester Trafford
Premium sneaker care brand, Sneakers ER, continues its residence in the Manchester Trafford store, helping customers in need of sneaker TLC. Customers can bring their pre-loved sneakers into store to give them a new lease of life and learn tips for keeping them fresher for longer. There, they’ll also receive exclusive access to Sneakers ER products and insider tips from the in-store team.
Reselfridges rental subscription, a new online service launching April
Is your bag addiction getting out of hand? This new bag-focused online rental service delivers customers a different designer bag of their choice each month. Available online, the hyper-curated edit of more than 200 styles across 40 brands includes iconic new season and archive designs as well as new names and styles for everyday, parties and special occasions.
Selfridges Rental: ‘Rent to Buy’ and ‘Buy Now’, April
A new ‘buy now’ feature on Selfridges Rental will allow customers to ‘Rent to Buy’ selected items, offering the option of purchasing an item that they are renting if they decide they would like to keep it (with the rental cost deducted from the price).